The upcoming festive season is being viewed optimistically by many. A Bain report (21-22) has reported that in 2021, revenue increased as the diamond jewellery markets experienced spectacular growth in India. This confidence arises also from the perceived changes in the Indian jewellery buying trends.

This is more evident in diamond jewellery sales. Jewellery has for a long time, played an integral and significant role in Indian culture. In India especially, each item of jewellery holds relevance and meaning in traditional customs. In a land where gold dominated, diamonds have sparked their way through to enhance the daily and festive ornaments on men and women alike making it one of the most preferred gemstones. Click here to read full article.