At this week’s sight in Botswana, De Beers offered all its sightholders diamonds whose origins can be tracked through the pipeline, through its blockchain-based Tracr platform.
“We have offered invoice-based origin information for some time,” says David Prager, De Beers’ chief brand officer. “But this is a whole new ball game. Before, you had provenance-based claims that couldn’t be linked to the individual diamond.” Click here to read full article. https://www.jckonline.com/editorial-article/de-beers-all-diamonds-trackable/
